Site design
  (1) Quality content; essentials only--simple
  (2) Immediate access of content (basic information first)
        [My Site: Not too many pages: make index part of map; about etc. just one page each]
        [anilmitra.html: position text and ‘back’ etc]
  (3) Home layout: text, not over-packed, main links top left, orient to topics
  (4) Supplement with related material, links to related sites

Search Engine Optimization
  (1) Keywords--topic related, what people want, competitive
  (2) In headings, page names, site name, meta-tag, and naturally in text
  (3) Not too many keywords
  (4) Minimize graphics, good code

Improve back-links (this will also improve search engine rating)
  (1) Site quality (above)
  (2) Exchange links with dead on topic relate sites (not too many)
  (3) Use social media and advertising

Use social media
  (1) How to?
  (2) Share, communicate regularly

Advertise
  (1) Pay per click?
  (2) E-zines and other sites that relate
  (3) Print, newspapers, mail drop, yellow pp
  (4) Business cards left in cafes, stores, signboards, exchange
  (5) Participate on message boards
  (6) Start a discussion community / participate in discussion communities
  (7) Impropmtu promotion (prepare, practice); word of mouth, email potential audiences...
  (8) Public appearances (public speaking): clubs, libraries, community centers, universities,
        schools, churches, political occasions, courses...